Last we heard from The Most Interesting Man In The World, he was on a rocket ship to outer space. After ten years as the man who did outrageous things, the actor retired leaving an empty spot in our hearts. It looks like someone is going to take his place though.
The new guy is more of a bad ass to me, and it he doesn’t care if he gets a little dirty! He’s the kind of dude that will rescue your soccer ball from a well or even…hold a baby pig?
Dos Equis said this to USA Today about the new man in this iconic role:
“We’re trying to reach a new audience,” says Andrew Katz, vice president of marketing for Dos Equis.”The reality of the drinker base is it’s much more multicultural than ever. And Spanish-dominant consumers are increasingly important.”